Listing Launch Email + Process

Step-by-Step Listing Launch Process:

Confirm Property Readiness:
- Ensure photos are received
- Confirm property is vacant or move-in ready
- Confirm any make-ready items are complete
Run Comps + Determine Suggested Rate:
- Review similar properties on the market (area, beds/baths, condition/ school zoning/ subdivision)
- Always run comps day before or day of listing.
- Define a comps range
- Select a suggested list price based on condition and market timing
- Create marketing verbiage and a clear title based on the home, photos, facts of the property. CHAT GPT can help here if you provide the clear address, bed bath count, sqft, and photos.
Send Internal Email for Approval:
Use the format below to email Adrienne to confirm listing rate and comps / marketing verbiage
Wait for Approval:
Once approved, send confirmation and comps to the owner and move forward with listing the home.

EMAIL TEMPLATE to Adrienne

Subject: XXXX - Marketing

Hi Adrienne,

XXXXXX is ready to list today, date. Once you confirm the rate, I'll inform the owner before we go live.

Suggested listing rate: $XXXX

Quoted to owner: $XXXX- XXXX

Comps range: $XXXX - $XXXX

Comps: link them here.

Insert proposed marketing verbiage with a clear marketing title.

EMAIL TEMPLATE to Owner, once rate approved:

Hi (owner name),

Great news -

I'm reaching out to inform you that I'll be listing XXXXX on (date).

I have assessed the rental comps for the property, and the strategy is to list it at $X,XXX/mo. The comps range from $XXXX to $XXXX.

Link Comps here.

We systematically decrease the price on day 14>21>28 in an effort to lease efficiently.

Once we go live, I will send you the listing! We look forward to finding you a great tenant for your property.

Thank you so much,

EMAIL TEMPLATE TO OWNER, ONCE LISTED:

Hi (owner name),

I'm excited to let you know that property XXXXXXX is now officially listed for rent on MLS.

LINK HERE.

We look forward to finding you a great tenant for your property. If you have any questions please let me know!

Thank you,

SAMPLE MARKETING VERBIAGE:

Modern 3-Bed in Prime Crestview Location

1210 Stobaugh St #A, Austin, TX 78757

3 Bed • 2.5 Bath • 1,894 sq ft

This stylish and spacious Crestview home features a bright, open floor plan with high ceilings, fresh interior paint, and luxury finishes throughout. The kitchen is a standout with quartz countertops, stainless steel appliances, a gas cooktop, and a large island that flows seamlessly into the living area.

The primary suite is conveniently located on the main level and includes a walk-in closet and an oversized ensuite bath with double vanities. Upstairs, you'll find two additional bedrooms, a shared bathroom with dual sinks, and a flex space perfect for working from home.

Enjoy outdoor living with a private fenced yard and covered patio. Additional perks include an attached garage and plenty of storage.

Situated just blocks from Brentwood Park, Little Deli, and Crestview Station — this location makes commuting a breeze while keeping you close to Austin favorites.

**This format is clean, professional, and easy to digest. It highlights key selling points in a natural, conversational tone without overloading the reader. By leading with standout features and closing with lifestyle/location benefits, the structure helps generate stronger engagement from prospective tenants across listing platforms.**